Director of Marketing
Your Role
The Director of Marketing leads a functional department of online marketing experts, providing technical expertise and assigning resources, as needed, to various projects across multiple clients. In this role, you will collaborate with Business Unit Directors as well as other departmental Directors (e.g. IT, Content, etc.) to maximize our clients’ revenue via traffic generation, conversion and sales.
Team Fit
The Director of Marketing will lead at least 10 team members, consisting of SEO specialists, media buyers, affiliate marketers, email marketing specialists and PPC marketers.
In this role, you will report directly to the General Manager of DOM.
Responsibilities
- Set strategy, goal and vision for multiple online portals in various segments, including online gaming, finance, laptops and contact lenses
- Work with Business Unit Directors to develop and execute specific marketing plans for client websites
- Measure and analyze campaign results
- Approve all creative design used for marketing
- Act as the market specialist for one, or a combination of the following countries: Italy, France, Spain and Germany
- Conduct ongoing market analysis and segmentation
- Work closely with Site Managers and SEO teams to optimize traffic to sites
- Work closely with our in-house conversion team to optimize conversion to sites
- Recommend and implement process improvements to ensure smooth and efficient operations
- Full staff and Marketing Department responsibility, including:
- Hiring
- Department organization
- Setting salaries/bonuses
- Employee performance and development
- Approving vacations
Professional Requirements
- Minimum 2 years in a strategic marketing management role with staff responsibility
- Minimum 6 years marketing experience, including 4 years of online marketing
- General understanding of online marketing, including media buys, SEO, affiliate marketing, PPC and web analytics
Formal Requirements
- University degree (preferably in marketing)
Preferred Personal Characteristics
- Strategic vision
- Entrepreneurial by nature
- Strong leadership and team-building qualities
Incentives for the Right Candidate
- Play an integral part in a young company, with the vision of becoming Canada’s top online media operations firm
- Manage some of the best online marketers in the world
- Competitive base salary plus aggressive performance-based incentives
- Excellent benefits package, effective immediately, including health and dental insurance
- Three (3) weeks’ paid vacation to start, increasing to four (4) weeks on your third year and five (5) weeks on your fifth year of employment
- Travel allowance of $120/month
- Fitness allowance of $800/year
- Flex-time opportunities
- Internal referral bonus up to $2000 for each employee hired
Where Potential Candidates are Likely Working Today
- Senior marketing professional in an online industry
- Entrepreneur with one or more web-based businesses
- Experienced online marketing consultant
How to Apply
Please apply for this position by sending us your resume and cover letter to: jobs@digitaloceanmarketing.com
Digital Ocean Marketing would like to thank all applicants for their submissions; however, only those candidates selected for interview will be contacted. If you are not contacted, we will keep your resume on file for future opportunities.